Search Engine Optimisation is what makes a business visible on the Internet and is mandatory if you want to be found through Google and other search engines. The traffic you will get from search engines is highly targeted, as the people are already searching for a product like yours. With Google being the dominant player in the world wide search engine traffic, you want to make sure you show up in their results. However, Google’s algorithm is incredibly complex and will require a lot of time and research to fully comprehend, but here are some simple steps for improving your SEO:
1 - Google looks for high-quality content that closely relates to the search - this is determined through the algorithm and by looking for keywords on your website.
2 - User interaction - this plays a huge part in this, you’ll rank higher if searchers stay on your site rather than returning to search results.
3 - Your sites loading-speed and mobile-friendliness is also a big factor, so make sure everything loads up quickly and looks good on mobile phones.
4 - Unique content will have a big impact on your ranking. Make sure you don’t copy anything.
There’s a million more things to be aware of, many of them very specific to the business you run, so you will have to do a lot of research yourself.