With more and more businesses popping up every day, a solid brand image is becoming increasingly important. The list of reasons to take branding seriously is endless, but here are three main points:
1 - Recognition & Differentiation
Not only is your brand how customers will be able to recognise your products/services, it is also how you can differentiate your business from competitors and stand out in your industry.
2 - Values & Loyalty
Overall, recognition will lead to more loyalty, if your business has strong values and communicates them successfully. Consumers are drawn to brands that share their values and they can form a connection with. Once you have achieved this connection, your loyal customer base is highly likely to stay with you for a very long time.
3 - Credibility
Having a strong and well-known brand also enhances your credibility, which goes hand-in-hand with previously mentioned factors. Credibility has a direct link to purchase decisions, as people tend to purchase products/services from companies they like, know, and trust. So, if your brand has a high level of credibility you are much more likely to get the sale.