Trends in consumer behaviour come and go but that doesn’t mean they can be ignored. Trends are one of the most important factors when it comes to successfully selling your products/services as they are the main reasons for most consumers to complete a purchase. So, to stay relevant you need to be aware of consumer trends and follow them where you can. Here are two of the major trends we think are very important:
1 - More and more people are shopping through social media and most platforms are now offering the opportunity to sell through the platform by using direct links to product pages. All businesses should make the most of this.
2 - Being environmentally aware is becoming more popular by the day, as awareness around the topic is growing. This might be a trend that lasts, so it’s best for companies to start making decisions that show environmental consciousness.