We are delighted to announce one of our keynote speakers - Patrick Osborne, the Manager, Customer & Marketing Analytics at QVC International! Patrick will be talking about ‘How Better Customer Knowledge Helps a Legacy Business Pivot to Online’.
QVC is part of Qurate Retail GroupSM, a select group of seven leading retail brands that have broken the boundaries of traditional ways to shop through video commerce! QVC engages millions of shoppers through their own TV screen, exposing them to an ever-changing collection of brands and products, making their shopping experience better than ever before! With ecommerce business owners always searching for techniques to stay above the curve, learning from an ecommerce professional like Patrick will equip you with the tips and tricks to build customer knowledge and subsequent customer retention!
What you will learn from the seminar:
In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. Patrick will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.
About the speaker:
Patrick Osborne has nearly thirty years’ experience working with customer data across varying sectors (retail, consultancy, financial services) and countries (UK, Australia, US, Germany, Italy, France and Japan). He currently manages customer and marketing analytics for QVC International, part of the Qurate Retail Group.