Keynote Speaker

Bernhard Rauscher

Digital Entrepreneur - Brandonaut

Brandbuilding: Undreamt-of potential with own brands in eCommerce

* Profit opportunities of an own brand
How can you stand up to the big established brands (e.g. on Amazon)? I will show you ways why your own brand is superior to merchandise, and why large profits can be generated here without going into price wars.
* Finding an ideal niche
Finding a niche on Amazon, as recommended by many, involves great risks and leads to unnecessary competition. Why this is so and how you do it differently.
* Advantages of a holistic brand approach
What are the advantages of setting up the brand cleanly from the base? And what potential does this offer?

About Bernhard Rauscher

Bernhard Rauscher founded a branding agency in 1997, which he managed together with other shareholders for 17 years as managing director. He positioned numerous companies such as BMW, Vodafone, Tchibo and Infineon in various markets. In 2014 the agency, which had grown to 60 employees, was sold and Bernhard devoted himself completely to his own projects. He currently manages four of his own brands, including Amazon, and acts as a speaker for brand building in e-commerce.