The latest addition to the Amazon Advertising universe are the Sponsored Display Ads.
In my talk, I’ll show you why this campaign type can be very powerful, how you should structure your campaigns, and how to best use the new audience targeting in Sponsored Display campaigns. Questions I’ll address include: How useful is remarketing? How do I properly combine the various new remarketing and Amazon audience features? How do I find the right combination of reach and performance?
Return to Speaker page
Tweet about it
Dr. Florian Nottorf
CEO & Data Scientist - ADFERENCE GmbH
Sponsored Display Ads - a must for every advertiser!
About Dr. Florian Nottorf
Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company ADFERENCE, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding ADFERENCE in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate''s degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At ADFERENCE, Florian Nottord leads an expert team of 38.