Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you'll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.
About Edward Upton
Edward is founder of Littledata, and an expert on analytics setup and strategy. He blogs about all things web analytics, and is a certified service partner for Google Analytics. Edward also advises companies on product development and scaling technology. Previously a product manager, and founder of Teachable, a marketplace for teachers to share digital education resources. He holds a Masters in Psychology and Philosophy from Magdalen College, Oxford.