See how the market leader in the cosmetics industry scaled their digital content and social commerce to bring products directly from the smartphone to the customers'' home. Home to an abundance of quality content, new audiences and offering enhanced digital capabilities: a digital revolution of the shopping journey.
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Keynote Speaker
Hans Neubert
Digital Brand Management - L'ORÉAL
From View to Sale - The Power of Content & Social Commerce
About Hans Neubert
Hans Neubert - Digital Brand Management @Maybelline New York/L''ORÉAL Group - Digital Media Expert meets Brand Strategist with an expertise in developing broad creative concepts and strategically distilling ideas into targeted, high impact campaigns that drive inremental revenue, create brand relevance and promote brand loyalty in a competitive landscape. During the past 5+ years Hans Neubert has worked for the market leaders in beauty and fashion revolutionising the digital-marking landscape with award-winning results and campaigns. A creative storyteller and brand visionary versed in producing original and culturally poignant, multi-platform content solutions tailored to carve an enduring space into the consumer''s mind to ignite explosive and sustainable brand growth digitally. He is an expert at building the bridge between corporate KPIs and building emotional connections to pioneer new ways to achieve incredibly strong monoumar fan-nanamant and evectional digital conversion.