Location pin
LAS VEGAS | 1 & 2 SEPT 2021 LVCC USA
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
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Return to Speaker page Isabel Edwards: Speaking at the White Label Expo Frankfurt

Isabel Edwards


The One-Man Band’s Guide to Meaningful Brand Identity

Are you a design team of one in your company or a solo entrepreneur looking to create a brand identity that truly represents your vision? This seminar covers the tried and tested process to create a brand identity that'll have your peers gasping: ''Wow - which agency did you use?''
Learn key skills on pitching ideas, conducting valuable research, and gathering feedback that's actually useful and beneficial to your design direction.

About Isabel Edwards

Isabel’s career started at a marketing agency managing a wide variety of clients, gaining invaluable experience in the field. In time, a new challenge presented itself, in the shape of working in-house to fulfill the potential of a smaller brand. A meeting with Sean Brown, CEO, and founder of Mercarto, detailed the challenge of launching an industry-defying commerce platform, and an exciting new chapter began.
Over the years, Isabel has celebrated significant milestones, including delivering workshops to marketing students and celebrating multiple Start-Up-of-the-Year and Small-Business-of-the-Year awards at Mercato.
During her involvement in various UX and web design projects, her skills and passion developed in a new direction at Mercarto, where she led a rebrand strategy project, which would be her first of many. Her role as Head of Brand has allowed her to develop branding expertise across a wide range of sectors, in particular Software and Commerce.