Amazon can be a powerful ally when you want to bring your products to the consumer. But there are numerous pitfalls on the way to success and you can find yourself easily in a dangerous, dependent position. Better to know what to do and what to avoid to reach success – and keep it.
Amazon as a business enabler: Do’s and Don’ts
About Jan Braband
Jan Braband is one of the founders and CEOs of PlantaCorp GmbH, a major producer of liposomal formulations aiming at a global market. He has a master’s degree in computer science, but has also studied medicine and film, and has worked as a journalist. In 2015 he joined a scientific team to develop a novel approach to produce liposomal formulations on an industrial scale. The resulting technology was incorporated into a production facility in Hamburg, Germany, where PlantaCorp is producing ISO 22000 certified custom liposomal formulation for customers around the world. Today he is responsible for all technological aspects of the company.