I will be sharing 6 key steps you need to consider when developing a beauty and wellness business – your products and formulations are imperative to your success – but of equal importance is your ability to develop long-term relationships with your consumers.
They are looking for personable and transparent brands that stand out and make a difference. Turn your passion into purpose, to build authentic relationships that are founded on trust.
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Janet Milner-Walker
Founder & Director - Bespoke Advantage
From Passion to Purpose in the Beauty Industry
About Janet Milner-Walker
South African born Janet Milner-Walker has an MA in Strategic Marketing from Kingston University and has worked across the beauty industry in the UK, Dubai and South Africa for blue-chip beauty, luxury goods companies and retailers including Harvey Nichols, Body Shop, Boots, Marks & Spencer and Crabtree & Evelyn developing beauty brands from ‘concept to shelf''.
She founded Bespoke Advantage as a brand management company in 2017. Based in London they work with early stage businesses, entrepreneurs and established companies to develop and grow purposeful brands and businesses that have a positive impact on people's health, beauty and well-being.
She will bring her candid style to this seminar, along with her passion for brand building to share why brand personality, authenticity and transparency are important considerations when developing a beauty and wellness business both on and offline.