Biography

John Hefter, a current board member and strategic advisor to Go North and former founder of Thrasio, has been fortunate to witness the growth of Thrasio''s initial team of 4 into a powerful billion-dollar company with 1000 employees. A polymath with boundless energy and curiosity, John now applies his expertise in various areas such as branding, creative work, marketing, business development, acquisitions, leadership, culture building, and product development.
One of his notable achievements at Thrasio was the recreation of the highly successful brand "Angry Orange," which skyrocketed revenue from $2 million to $40 million and helped the company achieve a valuation of billions in less than two years. John''s legacy also includes helping to expand the Thrasio portfolio to encompass over 200 brands.

In addition to his accomplishments at Thrasio, John has recently joined Go North as an Executive Board Director and Senior Strategic Advisor. He will actively participate in the board, bringing his expertise and insights to contribute to the company''s strategic direction and growth.