"Should retailers participate in the growing platform economy? And if so, what do they have to do?" With these two questions Marcel Brindopke shows how the opportunities and risks of the platform economy must be integrated into the corporate strategy.
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Marcel Brindöpke
Founder & CEO - heyconnect GmbH
Integrating the Platform Economy into the Corporate Strategy
About Marcel Brindöpke
Marcel Brindöpke has been working in e-commerce for over 18 years and co-developed the Otto-Platform from 2005 to 2010. He has been advising major e-commerce players since 2011 and co-founded heyconnect in 2012, a platform-service-provider, which provide brands access to more than 30 marketplaces (e.g. Zalando, Otto, About You).