How to navigate in the digital landscape today - many brands have a long roadmap ahead of them with topics such as attribution, predictive buying or authentic branding strategies. Maria will discuss these outlined points in order to share her Do's and Dont's so focus and enable growth.
Maria von Scheel-Plessen
Director EMEA - Gucci
Do's and Dont's when tackling the Digital Roadmap
About Maria von Scheel-Plessen
Maria is a passionate speaker and digital enthusiast.
As Director EMEA Maria oversees media, advertising and performance e-commerce at Gucci in 37 markets building the strategic framework and direction for the region.
Previously Maria held the position of Global Head of Media & Advertising at Montblanc for 4 years where she oversaw the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modelling to track offline purchases related to Marketing investments to bring transparency into the full Marketing funnel.