This seminar will explore the most relevant market dynamics and opportunities that will propel cannabinoid-infused products into the spotlight across many consumer categories. Topics will include: The rise of need-state based formulations, including product development for sleep, pain, anxiety, immune support, energy, and focus; What’s next for immune health supplements, mental health supplements, and pet supplements; The evolution of organic, natural, and clean products; The role of complementary ingredients, such as terpenes,
botanical extracts, adaptogens, and more.
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Nicole Brown
Make The Leap, Take The Lead: Innovation-Led Cannabinoid Product
About Nicole Brown
Nicole Brown serves as Chief Innovation Officer for Open Book Extracts (OBX), an ingredient manufacturer and product development house focused on cannabinoid-enabled health and wellness, located in North Carolina. As Chief Innovation Officer, Nicole channels data-driven consumer insights into a long-term course of action, delivering immediately usable innovation, and drives awareness and thought leadership by overseeing strategic marketing efforts, including PR, event marketing, advertising, and partnerships.
Prior to joining OBX, Nicole served as CMO for Citymaps -- a social mapping technology platform optimized for travellers -- culminating in the acquisition of Citymaps by TripAdvisor in 2016. After the acquisition, Nicole served as Senior Director of Global Business Development for TripAdvisor from 2016 to 2019. Previously, she held management roles at LVMH and Shiseido Cosmetics, focused on product development and commercialization in the beverage and beauty sectors, respectively. Nicole graduated from Harvard University
with an honour''''s degree in French Literature and a minor in Organic Chemistry.
Nicole Brown Open Book Extracts Make The Leap, Take The Lead: Innovation-Led Cannabinoid Product