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LAS VEGAS | 25 & 26 MAY 2022 LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Keynote Speaker
Patrick Osborne: Speaking at the White Label Expo Frankfurt

Patrick Osborne

Manager, Customer & Marketing Analytics - QVC International


How Better Customer Knowledge Helps a Legacy Business Pivot to Online

In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. I will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.

About Patrick Osborne

Patrick Osborne has nearly thirty years’ experience working with customer data across varying sectors (retail, consultancy, financial services) and countries (UK, Australia, US, Germany, Italy, France and Japan). He currently manages customer and marketing analytics for QVC International, part of the Qurate retail group.