Manager, Customer & Marketing Analytics  -  QVC International
How Better Customer Knowledge Helps a Legacy Business Pivot to Online
In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. I will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.