In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. I will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.
About Patrick Osborne
Patrick Osborne has nearly thirty years’ experience working with customer data across varying sectors (retail, consultancy, financial services) and countries (UK, Australia, US, Germany, Italy, France and Japan). He currently manages customer and marketing analytics for QVC International, part of the Qurate retail group.