Seminar will cover a holistic view of brand protection best practices to secure products against counterfeits, diversion, and infringing online activity; but also how to engage and improve the consumer experience, implement loyalty reward programmes, provide additional product information and good provenance.
Attendees will see examples from the Cannabis industry illustrating how this is accomplished with minimal disruptions to the supply chain. The combination of product validation, packaging security, and a rewarding consumer experience can increase sales, and brand reputation in an extremely competitive market.
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Paul Vitali
VP Business Development EMEA & APJ Regions - VerifyMe Inc
Protecting Your Brand from Counterfeit whilst Engaging with Your Customers
About Paul Vitali
Paul is an expert in product authentication and supply chain verification who has worked in digital, blockchain and cloud-based technology for almost 30 years. He is Vice President of Business Development for VerifyMe’s EMEA & APJ Regions, working from the company’s Zug, Switzerland office. Since joining the company in March 2020 Paul has grown the partner reseller and distribution network across UK, Europe, Africa, India, Pakistan, Malaysia, Singapore and China.