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LAS VEGAS | 25 & 26 MAY 2022 LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Online strategy Keynote

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Online selling is a new and exciting world that requires different tools and a specific strategy that will put you on top. Experts including eBay platinum seller Michael Gross, and Growth Hacking Coach Hendrik Lennarz, will provide you with tried and tested methods to perfect your business.

  • Wednesday
  • Thursday
    • Claudia Studtmann: Speaking in the Online strategy Keynote

      11.00 - 11.30

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      11.00 - 11.30

      Claudia Studtmann - Facebook

      Recommendations for action for successful marketing in the mobile first age

      New technologies and the mobile phone have massively changed our media usage behavior in recent years. For this reason, successful brands are adapting consumer behavior and their marketing strategies to rethink the classic customer journey. New customer acquisition and growth marketing are moving into focus. These brands know how to inspire consumers for themselves and their products. Claudia Studtmann shows in her lecture success factors and recommendations for action for customer-centered marketing in the mobile first age with many best practises.


      Oliver Prothmann: Speaking in the Online strategy Keynote

      11.45 - 12.15

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      11.45 - 12.15

      Oliver Prothmann - Bundesverband Onlinehandel e.V.

      ABC-Alarm – Amazon, Brands and China are changing online retail as we know it.

      Ecommerce is changing faster than ever before. Amazon dominates, brands are crushing the business of online retailers, and China is showing us what e-commerce will look like in the future.


      Oliver Klinck: Speaking in the Online strategy Keynote

      12.30 - 13.00

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      12.30 - 13.00

      Oliver Klinck - eBay GmbH

      eBay – A Marketplace for Whitelabel Products

      Oliver Klinck shows why eBay is the best platform for merchants and manufacturers to market white-label products internationally. He gives insights into eBay's strategy and hands-on advice on how to scale the business.


      Isabel Edwards: Speaking in the Online strategy Keynote

      13.15 - 13.45

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      13.15 - 13.45

      Isabel Edwards - Versori

      The One-Man Band’s Guide to Meaningful Brand Identity

      Are you a design team of one in your company or a solo entrepreneur looking to create a brand identity that truly represents your vision? This seminar covers the tried and tested process to create a brand identity that'll have your peers gasping: ''Wow - which agency did you use?'' Learn key skills on pitching ideas, conducting valuable research, and gathering feedback that's actually useful and beneficial to your design direction.


      Janet Milner-Walker: Speaking in the Online strategy Keynote

      14.00 - 14.30

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      14.00 - 14.30

      Janet Milner-Walker - Bespoke Advantage

      From Passion to Purpose in the Beauty Industry

      I will be sharing 6 key steps you need to consider when developing a beauty and wellness business – your products and formulations are imperative to your success – but of equal importance is your ability to develop long-term relationships with your consumers. They are looking for personable and transparent brands that stand out and make a difference. Turn your passion into purpose, to build authentic relationships that are founded on trust.


      Henk Beukers: Speaking in the Online strategy Keynote

      14.45 - 15.15

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      14.45 - 15.15

      Henk Beukers - BB unified Commerce – ALDI / Colruyt / Mediamarkt / Nedis

      Trends in food based on evolution of the customer behaviour

      Where do sustainable trends come from and how does it affect the industry?


      Malte Karstan: Speaking in the Online strategy Keynote

      15.30 - 16.00

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      15.30 - 16.00

      Malte Karstan - Berlin Brands Group

      International expansion through online marketplaces