We are proudly presenting: Claudia Studtmann, the Head of Retail from Meta who will be educating our audience in Frankfurt all about, "The Future of Retail - How to Win in a Digital World".

The re-branding of Facebook to Meta underlines the importance of the development of the metaverse and how the extended reality can be utilised for ecommerce. Meta has 2.91 billion monthly active users, amking it the most used social platform used worldwide. The social media brand is also opening it's first permament Meta Store where they will be selling thier virtual reality products, another step towards Meta's focus on the metaverse.

What you will learn from the seminar:

In a world where commerce is no longer confined to just physical stores and web stores, the challenge is even greater for retailers and brands to build direct and authentic relationships with their customers. Claudia Studtmann takes us on a journey on how retailer & brands can be part of the new customer journey to meet the needs of today''s consumer and put the customer, speed and choice at the heart of your business.

About the speaker:

20 years of FMCG experience in marketing & sales in management positions at Unilever and Intersnack

Claudia Studtmann and her team support companies in successfully using Facebook and Instagram for brand building and driving sales. After her college education in Business Administration & International Management she started her career at Unilever in 1997 and served in leading local and international marketing and sales roles. In 2010, she moved on to Intersnack where she worked as Marketing & Customer Marketing Director for brands such as funny-frisch, Chio, POM-BÄR & goldfischli. In March 2018 Claudia joined Meta.