The ecommerce business is constantly thriving. The industry has begun progressing significantly since the pandemic, as many shops had to convert online. Adapting to the constantly changing ecommerce industry will help you succeed in the business and increase sales.
According to ecommerceDB.com; The United Kingdom is the 4th largest market for eCommerce with a predicted revenue of US$166,707.6 million by 2023, placing it ahead of Germany. There are TOP 5 tips that can help you to accomplish your ecommerce business goals
Free delivery
Free delivery puts a massive impact on sales. According to a survey, four in five customers find free shipping as a significant factor during online shopping. Make sure you keep your customer updated on the purchase and delivery process. Let the customers rely on you, rather than lose them.
Set up your business on social media
Social media has become a powerful ecommerce tool. As a retailer you have a chance to get closer and build up a unique relationship with your customers. Providing content such as reels, photos or stories will help you in building brand awareness. Moreover, setting up a TikTok Shop, Instagram Shop or Facebook Shop will be great for engaging in sales as well as in conversion.
Be mobile-friendly
Global mobile usage increases every year. In 2022, over 60% of online traffic was generated by mobile devices (Statista, 2022). Which means, more and more of the buyers decide to purchase from their mobile phones. As technology continues to develop, make sure your online shop is mobile-friendly. Track customer’s experience on a mobile version of your ecommerce website and boost sales.
Use Live Chat
Provide your potential customer real-time chat. Good customer service is the key to successful purchase. Unanswered questions may quickly become concerns. That leads to poor customer experience, luck of trust and finally cart abandonment. Improve your conversion by answering questions, clearing up confusions and assisting customers purchase if needed.
Stay on TOP of SEO
Going along with the previous tip, stay on top of Search Engine Optimisation. It will not only increase your online shop conversion, but also will build brand awareness. Make your title and meta-description SEO optimised, to be on point with users searches.
Conclusion
Following tips can be a booster for sales and could help make your ecommerce business successful. Finally, never stop progressing, make sure you are up-to-date with the latest ecommerce trends.