Isabel Edwards
Versori
Why Great Branding is a Lifelong Moneymaker
Like it or not, customers judge your products on how they look. They’re not only paying for the product itself, but also the experience of buying and using it.
Research shows that, as consumers, we’re willing to spend more with brands that align with our values.
But why does branding affect our spending habits? And how can you use it to exponentially increase revenue? All will be revealed in this keynote.
Biography
With a background in marketing, Isabel uses her knowledge of building connections with individuals to create compelling designs and brand identities for companies across the UK.
Specialising in design for software products, her current role as Head of Brand for Versori includes UX and UI work for cutting-edge technology solutions. Switchboard is the newest product to launch, a user-friendly data automation and integration platform.
Alongside her full-time role, Isabel launched a freelance company Designsie, which provides affordable branding and graphic design services for a range of small-to-large businesses.
Isabel Edwards
Versori
Why Great Branding is a Lifelong Moneymaker
Like it or not, customers judge your products on how they look. They’re not only paying for the product itself, but also the experience of buying and using it.
Research shows that, as consumers, we’re willing to spend more with brands that align with our values.
But why does branding affect our spending habits? And how can you use it to exponentially increase revenue? All will be revealed in this keynote.