New technologies and the mobile phone have massively changed our media usage behavior in recent years. For this reason, successful brands are adapting consumer behavior and their marketing strategies to rethink the classic customer journey. New customer acquisition and growth marketing are moving into focus. These brands know how to inspire consumers for themselves and their products. Claudia Studtmann shows in her lecture success factors and recommendations for action for customer-centered marketing in the mobile first age with many best practises.
About Claudia Studtmann
Claudia Studtmann and her team support companies in successfully using Facebook for brand building and driving sales. After her college education in Business Administration & International Management she started her career at Unilever in 1997 and served in leading local and international marketing and sales roles. In 2010, she moved on to Intersnack where she worked as Marketing & Customer Marketing Director for brands such as funny-frisch, Chio, POM-BÄR & goldfischli. In March 2018 Claudia joined Facebook.