Evaluate your inventory based on profitability and send this data to your marketing channels. Digital Marketing in general optimizes based on volume of the conversion events. However, volume does not directly equate to profitability. Learn how to evaluate your inventory and how to automatically send the data back to your marketing channels.
About Denys Lichtenstein
Denys has spent 5 years with Microsoft & Facebook before concentrating on his entrepreneurial adventure, where all three of his companies (SassyClassy, ProfitDog & SocialCooks) have a strong focus on ecommerce, direct-to-consumer marketing, data analytics and paid social ads. Through writing ProfitDog’s algorithm, to evaluate inventory based on a profitability score, and find a way to automatically send the data to all marketing channels, has allowed SassyClassy to scale their revenue to +28 Million Euro in 2021. SassyClassy is a fashion brand founded by Denys and his two siblings (Boaz & Roxana) back in 2014. Additionally the siblings trio has founded a paid social agency “Social Cooks” in 2021, where they are consulting a range of high profile ecommerce clients, such as SNOCKS, Defshop and many more, as well as high potential start ups, that want to leverage their experience and know-how.