In a world of ever-increasing customer acquisition costs, creating long-lasting customer relationships is more important than ever. How successful players use loyalty programs, community approaches and subscription models to create stickiness and increase customer lifetime value.
About Moritz Corbelin
Moritz Corbelin is a digital commerce expert with 15 years of experience in consulting, corporate and startup roles. His expertise includes assessment and set-up of tech-driven business models, digital strategies, as well as design and launch of direct-to-consumer activities. As Head of E-Commerce Strategy at Otto Group, he shaped the group’s digital commerce strategy, new business models and its transformation into an e-commerce player. As part of Deloitte’s Digital Marketing & Commerce practice, he helped retailers, as well as brands and manufacturers from diverse industries to establish and expand their direct-to-consumer activities. He has dedicated himself to digital retailing and the transfer of learnings to other industries. So far, he has helped over 40 businesses from different industries in their digitization efforts.