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LAS VEGAS | 3 & 4 MAY 2023 LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Keynote Speaker
Tobias Kruse: Speaking at the White Label Expo Frankfurt

Tobias Kruse

Growth and Communications Strategy Lead - Lush Fresh Handmade Cosmetics


Ethics and E-Commerce - The Story of a Campaigning Cosmetics Company

Challenging industry standards since 1995! Follow Lush´s journey as an ethically motivated, campaigning cosmetics company. Giving our shopping windows to grassroots groups and turning e-commerce into activists platforms for human/animal rights and environmental care. Get an insight of a campaigning company and become a witness of how customers engage to leave the world lusher than they found it.

About Tobias Kruse

Tobias Kruse, Growth and Communications Strategy Lead at the Lush Global Digital Limited unit of the Fresh Handmade Cosmetics retailer. He is the manager of the EU Lush Digital Team and has been active in ten markets since October 2021. His latest project: the digital first set up of Lush Poland. Ongoingly involved in upcoming ethical digital campaigns spreading Lush`s engagement in animal/human rights and environmental care.
Before changing to e-commerce business he has managed the EU Lush PR team and the strategic alignment in media/influencer communications. In 2021, he took a break from Lush and worked with the e-commerce multi brand company Triple A as Head of Global Communications. Mainly on the international PR and digital campaign comms strategy focussed on the sexual well-being brands Satisfyer and Eis.de.