Opportunities and Investment Theatre 7
Identifying opportunities such as a niche or gap in the market is key when considering your product category. You need to stay ahead of the competition, and here is where you learn how. The hottest products, latest trends, online selling techniques and more are revealed to steer you in the direction of business growth.
11.00 - 11.30
Simon Gmerek - Produkt.Vision
Pictures That Sell - A New Level of Product Photography
Everything you ever wanted to know about product images for Amazon. You will learn what good images should show, how to brief your photographer and in which order the images should be presented. You will get insights into what is possible on Amazon and quick tips for your own images.
12.30 - 13.00
Jörg Keimes - Ocean Pharma GmbH
Patented microalgae active ingredient Spiralin® - USPs in special care products
Spiralin® is the result of a comprehensive biotech screening and a patented potentiation and standardization process. The speaker presents the unique activity profile of the ''active ingredient of the year 2015 in aesthetic dermatology''. Furthermore selected special care products with this ingredient are presented with experimental and clinical trial data and case studies.
13.15 - 13.45
Juraj Sembera - ADELLE DAVIS
Revitalisation of Legend - The Story of Adelle Davis
Adelle Davis was one of the most respected nutritionists in the USA in the 20th century. She laid the foundations of orthomolecular medicine. Her books sold over 10 million copies and helped shape America''s eating habits. Based on Adelle Davis philosophy, our company produces exceptional nutritional supplements supported by an effective marketing strategy. Visit our presentation and find out more.
14.00 - 14.30
Daniel Szymek - RAJA Germany
Packaging as a success factor: ways to higher customer loyalty & process efficiency
Retaining customers is more difficult than gaining new ones, but more cost-efficient. In today's e-commerce age, which role does shipping packaging play? What expectations do customers have of shipping packaging? What role do topics such as sustainability or digitalization play? You can look forward to exciting insights and suggestions.
14.45 - 15.15
Cosima Gräßlin - AMZELL GmbH
In your face with Sponsored Display Ads – when keywords reach their limit
Mom, career-oriented, cat-lover - doesn''t have time to search for "cat smoothie ginger-chicken"? Reach potential buyers before they even search for your best performing keyword. Sponsored Display Ads on audiences help you get noticed and increase your purchase probability. We''ll show you best cases of how you can efficiently integrate sponsored display ads into your strategy for long-term growth.
15.30 - 16.00
Andrew Richards - Adult Candy Company
INFUSED EDIBLES AND THE IMPORTANCE OF QUALITY
Infused edibles are the fastest growing marketing from cannabis to health and wellness. In this fast-paced industry, companies need to evaluate the quality of the products they are sourcing for their brands. Making our edibles from scratch using state-of-the-art equipment and the highest quality ingredients, we can help brands deliver truly infused edibles. Learn about how quality sourced goods can make all the difference.
11.00 - 11.30
Shelley Stark - cbd-hub-international.com
The impact of Novel Food law on products and producers
What’s Novel Food law and why advantageous? At first glance one might think of the Novel Food law as a hindrance to marketing and product development. But is it really? Oils, tinctures, edibles, etc have all been marginally illegal under EU law. Now we have an important opportunity to leave the grey zone of illegality behind and create licensed products, consumer confidence, and marketing assurance. Let’s talk about how this can be achieved!
11.45 - 12.15Find out more
11.45 - 12.15
Paul Vitali - VerifyMe Inc
Protecting Your Brand from Counterfeit whilst Engaging with Your Customers
Seminar will cover a holistic view of brand protection best practices to secure products against counterfeits, diversion, and infringing online activity; but also how to engage and improve the consumer experience, implement loyalty reward programmes, provide additional product information and good provenance. Attendees will see examples from the Cannabis industry illustrating how this is accomplished with minimal disruptions to the supply chain. The combination of product validation, packaging security, and a rewarding consumer experience can increase sales, and brand reputation in an extremely competitive market.
13.15 - 13.45Find out more
13.15 - 13.45
Claudia Mellein - Pinterest Marketing for E-Commerce Brands
More traffic with Pinterest Marketing
Pinterest is becoming a vital search engine for online stores and offers many opportunities for growth and new customer acquisition.
14.00 - 14.30Find out more
14.00 - 14.30
Christian Mey - Xtract GmbH
The Talk is abobut CBN CBC CBDa and other rare cannabinoids.
15.30 - 16.00Find out more
15.30 - 16.00
Nicole Brown - Open Book Extracts
Make The Leap, Take The Lead: Innovation-Led Cannabinoid Product
This seminar will explore the most relevant market dynamics and opportunities that will propel cannabinoid-infused products into the spotlight across many consumer categories. Topics will include: The rise of need-state based formulations, including product development for sleep, pain, anxiety, immune support, energy, and focus; What’s next for immune health supplements, mental health supplements, and pet supplements; The evolution of organic, natural, and clean products; The role of complementary ingredients, such as terpenes, botanical extracts, adaptogens, and more.
More speakers to be announced..