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LAS VEGAS | 1 & 2 SEPT 2021 LVCC USA
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
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Return to Speaker page Dana von der Heide: Speaking at the White Label Expo Frankfurt

Dana von der Heide


Founder & Chief Commercial Officer

Incumbent brands and specialty startups are rapidly adopting DTC E-Commerce Strategies to drive preference, win loyalty and boost repeat sales through a directly owned relationship.

Parcel Perform will share their extensive experience on how fast-growing DTC brands can benefit from focusing on the post-purchase experience. Learn how you can unlock the possibilities of logistics data to gain customers trust, reduce customer inquiries and improve your last-mile operations.

About Dana von der Heide

Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading carrier-independent delivery experience platform for e-commerce merchants and their end-customers covering 700+ logistics carriers worldwide.


Before founding Parcel Perform, the German-born entrepreneur and e-commerce logistics enthusiast gained her industry knowledge while being in global strategy and regional business development roles for international logistics companies in Europe and Asia. As an enthusiast of the international startup scene, she is now based in Berlin and shuttles between Parcel Perform’s offices in Singapore, Berlin, and Vietnam.


Dana is also part of the distinguished eFounder Fellowship program by Alibaba, a network of international entrepreneurs and business leaders passionate about driving digital transformation. Furthermore, she is co-hosting the logistics podcast series ‘The Logistics Tribe’, and is an advisory board member of the german logistics association (BVL - Bundesvereinigung Logistik).