Growth Hacking is more than just a buzzword. It's more about the mindset of teams, how fast they're able to execute new ideas. This execution-focused mindset is crucial for the success in digitalization. Which Growth Hacking ideas for B2B, B2C, startups or corporates will be successful in the end – nobody knows. In the world where billions are hanging around on social media and startups disrupt giants over night, we've to fasten the seat belt and start executing as soon as possible!
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Keynote Speaker
Hendrik Lennarz
International Speaker & Growth Hacking Coach - Lennarz Consulting
#ExecuteorDie: What the F**k is Growth Hacking?
About Hendrik Lennarz
Hendrik Lennarz is the founder of the Growth Hacking Learning Platform growtheurope.com and author of the 1st official German Growth Hacking book-publication "Growth Hacking with Strategy: How Successful Startups and Companies Leverage Growth".
He developed a framework focusing on customer centric product development, scaling business models, targeted online-marketing and high-speed execution Growth teams. This Growth Hacking process V3.0“ is used by more than 300 international startups and corporates as step-by-step guide for sustainable Growth.
His work experience is based on 10 years working as CTO/CPO at Trusted Shops, where he built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe. Nowadays he helps startups and corporate teams learning how to implement a Growth Hacking process in their own environment.