Sponsored ads on Amazon are taking up more space on page one of search results, and getting more expensive every day. For brands and sellers to compete, they need to find innovative ways to make their products visible. In this session you will learn what the Amazon DSP is, why it’s so effective, and how your strategy could look.
About Janis Lasch
Janis Lasch is the Amazon DSP representative for Perpetua Labs in the DACH region. With many years of experience in both Amazon Sponsored and Amazon DSP, he has a great overview on the whole Amazon Advertising ecosystem and the changes it went through over time.
Managing everything between global CPG brands to smaller high growthy sellers, he has hands-on insights about when and where to utilise a full funnel approach across all Amazon’s ad types.
In this keynote, you will learn crucial insights about how the Amazon DSP could work for you, and how to change your status from seller to brand.