We want to show eShops how easy (and important) it is to build up the business in other countries. There will be some examples about easy translations and configuration of an eShop in foreign countries (with specialization on CEE region).
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Michael Atug
Internationalization is not that difficult
About Michael Atug
I am a passionate speaker. My home is the stage, this is where I feel really good, this is where I can turn up and inspire my audience with strong topics and real stories from the life of a retailer. Marketplaces, multichannel, marketing, management - with the experience of almost 20 years of rock star life as managing director, moderator, organizer and influencer, my conversations are no longer just about e-commerce. I share my perspective on the rapidly growing and constantly changing digital world with the audience and do not leave out any inconvenient details: winners and losers in the market and all the good as well as the ugly sides of digitization - everything unrestrained, unfiltered and entertaining.