Ronny uses a practical example to show how the Pareto principle can be used to optimise every Amazon product very effectively within 60 minutes and less, concentrating only on the most relevant keywords. Especially for large portfolios, such an approach is the best way to improve the visibility of many products in a short period of time.
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Ronny Marx
Founder - Amazon Agency intomarkets
Optimizing large Amazon product portfolios by using Pareto principle (professional deep dive)
About Ronny Marx
Ronny Marx is founder of the Amazon agency intomarkets and organiser as well as moderator of the marketplace conference merchantday. He has worked in the e-commerce field for more than 12 years in several positions such as art Director, Senior Marketing Consultant, and Team Lead and Startup Founder. Ronny was one of the first ‘pioneers’ who significantly influenced the professional Amazon and private label business in Germany. Furthermore, he wrote one of the first German books about Amazon Marketing (title “Amazon SEO Code”) and published the first German speaking video learning course on the same topic in 2015. With his agency in Hamburg, which consists of about 20 people, he primarily supports and advises large sellers and vendors in Germany and Europe on how they can improve their own brand precision and sustainably increase sales with targeted marketing and effective product optimisation.